Summary
Clinical Operations including Healthcare Marketing & Research Expert with Technology background including Data Mining, Internet Marketing, Content, Strategy, Promotion, ROI, and regulatory compliance guidelines for medical advertising, security, data mining and patient communications or tracking. MBA and MHS graduate degree's in Business Administration AND Health with minor in IT. Successful high profile START-UP's all went public! Prior administration and managerial experience including strategy, development of product lines, implementation and budget. Notables includes CDC, WebMD, MDLinx, Biopharmaceutical and Health Service Management Companies. Extensive nationwide campaigns and methodology to increase revenue, ROI, attract venture capital, target professional and consumer audience, identify market segmentation and penetration rates. Innovative and unique strategies proved so successful that at least one patent is now pending on the client tracking and outcome management provision for nationwide behavioral health services management company!
Professional Experience
VP Clinical Research & Product Development
Company -Inc. Los Angeles CA
Design and implement clinical strategies tracking for both drug and behavioral research components of CNS/Addiction related Health Services Management company with several patent pending drug and psycho-behavioral solutions in both USA and Europe. Result: company went public and listed on Nasdaq. Patent pending methodology with new enhanced revenue stream!
Created "best practices" guidelines for ROI tracking, risk reduction, clinical outcome measures and efficacy studies.
Recruited leading researchers and site selection for clinical trial studies ranging from primary investigator to neuro-imaging outsourcing sites.
Create study design, investigator manual, consent forms [patient and practitioners], reporting guidelines, data compilation and reporting procedures, protocols and procedures.
Collaborate with legal and financial team in creation of NDA’s, patient consent, sponsorship requirements and related pertinent data or forms.
Develop patent pending methodology for client tracking and outcome management for nationwide behavioral health management services component of company.
Coordinate clinical trials, data collection, and outcome management measures, definitions and comparison studies.
Conduct meta-analysis of existing treatment solutions, insurance reimbursement schedules, potential market comparisons.
Implement study timeline, budget, resource allocation, quarterly progress reports and long term outcomes
Provide data reports and identify data quality issues.
Provide baseline data analysis and identification of new markets for campaign target.
Producer / Site Director
Company Inc., Beverly Hills CA
Early stage start-up biotechnology company with patent pending CNS/Addiction treatment protocol representing physiological and psycho-behavioral solution. Results-This company went public with $20,000,000 IPO and is now listed on Nasdaq [see above].
Coordinated both regulatory and clinical requirements between EU [Spain] and USA.
Start-up Pre-IPO experience in a small biotechnology/health services management organization. Required to work closely with all aspects of both clinical and marketing aspects of both CNS and behavioral components of company solutions including website, investor presentations, and more.
Coordinated, created and designed marketing materials including website, all print media, VPN’s and collateral information for both consumer and professional audience.
Creation of consumer and professional web portal with CMS database driven backend for tracking, data compilation, content management, interactive components etc.
Hiring and management of staff including both internal and distributed members.
Identification, contract negotiation, hiring and oversight of 35 professional content experts/ researchers from leading academic/other affiliations.
Hiring, contract negotiation, and oversight for technical support, website design, CMS architecture, B&A testing of original tool, modification and coordination between various IT vendors.
Create original marketing strategy and communications early in stage of company through IPO. Likewise, create original story-board, approval of all visual elements, advertising and marketing, syndicated and original content, interactive content and community, integration of affiliate sites and partnerships, and development of final phase.
Create initial content and editorial architecture for network to compliance with marketing efforts as well as FDA, regulatory and legal verbiage concerns for website and all consumer, press and internal documents, style guides, controlled vocabulary, etc…
Analysis of competitor sites and content, positioning for scalability and future sponsorship.
Network with outside vendors, negotiate strategic partnerships, and formulate Internet and media communication / marketing strategy for funding and venture capital.
Content Producer / Interactive Strategies Manager
Major Online Health Network New York NY
Analyze data and traffic trends to maintain visitor traffic while "growing" new traffic to site: Result: Mediconsult reached over 30 million page views per months with over one million unique visitors per month in the early stages of the Internet
Develop, design, and implement strategies to increase length of visitor stay on site. Result: Mediconsult visitors were independently demonstrated to remain on the site nearly twice the duration of the next competitor site: averaging well over 14 minutes each visit and up to 2 HOURS per day!
Conceive new concepts for interactive marketing including live events, editorial, and building of cohesive visitor experience. Result: Numerous "spin off" sites and content including Habitrol.com, StorkNet.com, INCIID.com, CyberDiet.com and others.
Design and implement revenue streams for clinical applications of Internet based health applications to include standard marketing and support for mainstream product launches such as smoking cessation, weight loss and other psycho-behavioral health related conditions.
Work closely with marketing, project managers, writers, and other team members to deliver sponsored content and interactive features [bulletin boards, forums, and more].
Increase major sponsorship, resale of original community content, syndication, and more of consumer interactive features: Result, PROFITABLE onsite community features!
Build strategic relationships between the Mediconsult.com community and the physician channels/other network sites.
Produce Live Events that support/enhance site content and generate professional and consumer traffic.
Research, write, and design interactive quizzes, introductions, guest speaker biography, etc.
Development of a community leadership program, thought leader and high prescriber network for sponsorship and resale positioning, networking and liaison benefits.
Traffic and community data analysis on primary website and network.
Manage and liaise with leading/national organizations, researchers, and experts in United States to form strategic relationships to enhance visitor experience and services provided on site.
Assist in development of e-health ethics, consumer response, site design and functionality issues related to site traffic and visitor experience.
Oversee promotion via major distribution channels, portals, and strategic relationships.
Academic Affiliations
Online Learning Network & University of San Diego San Diego, CA
Adjunct Instructor Teach online-telecommute
Currently teach Health for Educators via the Online Learning Network in conjunction with the University of San Diego. This online distance education course fulfills the clear credentials for teacher certification in the State of California. Course is now used as training instrument for all new instructors in the clear credential health course and a superb examples of the use of Instructional Technology in the training and delivery of health content for a professional audience. Course has run for over 6 years at this point with a waiting list nearly every semester.
Other Notable Experience
WebMD.com Atlanta, GA
Data Mining Consultant & Interactive Editor
Assist WebMd.com in development and implementation of data mining initiative for repurposing of health research content from interactive online presence for resale to pharmaceutical/others. Also served as live event editor for WebMD interactive content including "Ask the Expert" and "Live Events" between consumers and leading medical authorities across the nation and roll-out of the consumer WebMD University.
MDLinx.com Washington DC
Medical Editor-online content
Assist team of physicians in the editorial review of health / medical related professional newsletters. MDlinx.com publishes over 600 newsletters per day targeting healthcare practitioners and consumers.
Centers for Disease Control / CDC / Oak Ridge Institute Atlanta GA
Data Abstractor / Editor
Conduct systematic reviews of epidemiologic literature and the effectiveness of interventions submitted to the CDC for consideration in chapters of the upcoming CDC Guide to Community Preventive Services. Critique papers or reports that describe various study designs and interventions of variable quality.
Education
Masters Business Administration University of Florida, Gainesville Florida Concentration: Entrepreneurship
AND
Masters Degree in Health Science Education (M.H.S.E.) University of Florida Gainesville, Fl.
Concentration: Public Health
Graduate Minor in Instructional Technology and Design
Advanced studies toward Ph.D. in Health Science Behavior [ABD] Minor: Instructional Technology & Design & Assistive/Adaptive Technology University of Florida Gainesville, Fl.
